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At the beginning of September, I joined Olliance Group as Senior Executive and Practice Manager of a new Online Community Practice
. This practice will focus on helping companies realize business value from building and nourishing new communities, engaging with existing communities, and utilizing social media in comprehensive community strategies. This is essentially what I am doing now, but joining up with Olliance has some distinct advantages for me including: assistance with sales and business development, the ability to work on more large projects as part of the Olliance Group team, a focus on open source and technology clients, and the challenge of growing their new online community practice. You can read the blog post to learn more about this transition.
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In celebration of the beginning of fall, I wanted to offer you a discount on my book, Companies and Communities: Participating without being sleazy. For the next week, you can get the paperback version of the book for $12.99, which is $3.00 off the regular price of $15.99 by using the discount code QYW8QS6W and purchasing it directly from the publisher. This deal will end on October 6, 2009. As always, you can still get the PDF version of the book for only $9.99
if you prefer to have a searchable copy that you can carry around on your computer. Learn more and get the discount code.
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I’ve been doing quite a bit of panel moderation at conferences this year. From the perspective of someone who moderates, participates on, and attends panels, I’ve seen panels go very well or very badly, and the success or failure of a panel often depends on the moderator. As we move into the fall conference season, I wanted to share a few tips for moderating a successful panel. Before I get into specific tips, you should know that the job of moderator is not an easy one. To do it successfully, it requires a significant amount of preparation and time investment way in advance of the actual event. Read all of my tips in the blog post.
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Recently there was yet another example of someone within a company talking about his company’s products on Facebook while posing as a consumer instead of disclosing his relationship with the company. In summary, don’t do this. It’s slimy, people will find out, and it reflects poorly on both the person and the company. In short, if you have a business relationship with a company that you are mentioning on any social media site, disclose it. Take a look at the blog post to see this example.
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I had a great time at LinuxCon, and I loved that it was held here in Portland, OR. My favorite part of the event was running into old friends and ex-coworkers from my days at Intel who I haven’t seen in ages. It was great catching up with everyone, and I even managed to introduce a few of them to Whiffies and some of my other favorite food carts for quick lunches or late night snacks. I particularly enjoyed the feeling of community, Linus Torvalds on the Kernel panel, and other fun activities.
My blog post has more of my thoughts about the event.
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In August, I wrote a post about how Organizational Change Management principles could be used to help increase participation in online communities. Bill Johnson asked me to elaborate on that post with a presentation in the Online Community Research Network Roundtable call, and you can read the blog post with my slides from that discussion.
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Tools
Research Reports:
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If you made it this far down the newsletter, I wanted to thank you for taking the time to read it. You can also get most of this content and more frequent updates by subscribing to my RSS feed in a reader or by email. I also know that interests change and many people prefer to receive content via RSS, instead of email, so I will never be offended by people choosing to unsubscribe.
I plan to release these newsletters about once a month. Please feel free to send me feedback or suggestions for what you would like to see in future newsletters.
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